Audi e-tron 55 €549/mo 5 seats · 2024
Conversational AI for Car Dealerships
The AI that powers
millions of car sales.
Time to sell some cars. Visitors type what they want, our AI finds the exact car, collects their details, and drops the lead straight into your CRM, routed instantly to the sales team where that car is located. Proven to increase leads by 2.46× across 500+ dealerships.
Trusted by automotive industry leaders
Guide every buyer
4.2× more likely to buy
Get every lead
+460% lead-to-sale uplift
First to answer wins the sale
83.4% answered automatically
Sell the next car too
+22% repeat-customer rate
Partnering with 
★ Real results from live deployments, not projections. Outcomes vary by site. Not in these industries? Serviceform fits any customer-facing business →
— Lead capture
Guide every buyer.
Buyers don't think in dropdowns. They think in sentences like "I need an electric SUV under €600/month" or "family car with great safety for 6 people". Now your inventory page finally gets it.
- Trained on your live inventory. Knows every brand, trim and price band in stock.
- Catches impossible requests ("Nissan Juke for a family of 6") and offers real alternatives.
- Reads monthly-payment budgets vs cash prices. €450/month → 170 matches, not 0.
- Multilingual by default. DGT eco-labels, slang, regional terms — all handled.
4.2×
More likely to buy Buyers who chat with the agent convert at over four times the rate of those who don't.
— Lead qualification
Get every lead.
A dealership almost always has a car to sell, so every enquiry is a sale waiting to happen. Mira qualifies each visitor and matches them to something on your lot, whatever they walked in asking for.
+460%
Lead-to-sale uplift Gedauto saw 460% more lead-to-sale conversions after launch.
— Speed to lead
First to answer wins the sale.
Buyers enquire at three dealerships and buy from the one that replies first. WhatsApp, Instagram, email, SMS and live chat land in one inbox, and the AI answers in seconds. At 9pm on a Sunday too.
- Unified inbox across every channel. No enquiry sits unread over the weekend.
- Knowledge base trained on your live stock, financing, service and trade-in policies.
- Real-time stock answers. Buyers ask "is it still available?" and get an instant yes or the closest match.
- Automated answers when the AI is confident. Handover to the right salesperson when it isn't.
83.4%
Answered automatically Of inbound questions resolved without a human stepping in.
— Repeat business
Sell the next car too.
Service appointments. End-of-lease nurture. Trade-in offers when the time is right. The same agent stays with every customer across the full ownership lifecycle.
- Service reminder campaigns by email, SMS and WhatsApp.
- End-of-lease + trade-in offers timed to the contract date.
- Re-engagement flows for buyers who went cold during the consideration phase.
+22%
Repeat-customer rate Of buyers come back for their next car, when the agent keeps the relationship alive.
app.serviceform.com/cdp/people/emma-berg
EB
Emma Berg VIP
emma@demo.example · Helsinki, FI
Lifetime value
€26,099
Orders
3
Avg order
€8.7k
Since
2023
Order history €25,509
VW Golf 1.5 TSIOrder #4021 · 30 May €24,900
Winter tyre setOrder #4188 · 8 Jun €480
Karhu Trail 42Order #4203 · 11 Jun €129
Segments High value Repeat buyer Email · SMS opted in
app.serviceform.com/campaigns
Spring sale — 20% off
Sentto 12,480 contacts · 2 days ago
Audience Repeat buyers No order 60d Opted-in
Spring is here 🌷
20% off your next order — this week only.
Shop the sale61%
Open rate
18%
Clicked
€24k
Revenue
— Your dashboard
Every number, in one place.
Every conversation, lead and sale your AI touches, measured and attributed in one live dashboard.
— The whole platform, in one story
This is your customer. Every tool, one record.
This is the difference between ten apps and one platform: one customer record, shared by every tool you run, from first click to repeat sale. Watch it work on your dealership, step by step. Press play, or click any step.
LIVE CUSTOMER RECORD · CDP
?
Anonymous visitor
Looking for—
Budget—
Appointment—
Lifetime value€0
Reachable on Web WhatsApp Email
Segment—
One profile. Every tool reads and writes to it — so the AI always knows who it's talking to.
1 / 8
Since we started using Serviceform chatbots, we’ve seen a significant change in the way customers contact us. The ability to gain more detailed insights into leads has allowed us to better understand their needs and optimize customer lifecycles.
Ángel Merino · Director of Marketing, Gedauto Read the case study →
— Proof
Loved by 1500+ websites.
The brands you already buy from.
Real revenue lifts, every quarter, on every continent.
-
Maskun Kalustetalo
The AI agent automates order enquiries and cuts the workload on outsourced customer service significantly.
71% fewer order enquiries reaching supportRead the case study → -
RE/MAX
Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.
2× more leads from the same site trafficRead the case study → -
Gedauto
The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.
+460% lead-to-sale conversion vs. web formsRead the case study →
In partnership with
Reviewed on
— Behind Serviceform
Built in Europe. With humans.
Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.
— Free analysis
Is revenue slipping through the cracks? Let's find out.
Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.
Book a free analysis Reply within one business day
Real talk, no fuss. No slide decks, no pressure to buy.
Daniel Aguilón Responsable de España, Serviceform