Multi-step that converts
One question per screen. Progress bar. Conditional follow-ups based on previous answers.
— Lead capture
Forms that
qualify as they collect.
Multi-step flows, conditional logic, AI summaries on every submission. Qualified leads land in the right inbox, with the right context, automatically.
Sits on top of your existing CRM. HubSpot, Salesforce, Pipedrive, custom.
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AI summary on every submission
Your sales team gets a one-line summary plus a buyer-intent score before they read the form.
+38%
qualified-lead rate
Multi-step flows with conditional follow-ups beat single-page forms by close to 40%.
Routes to the right person
Branch by industry, region, deal size, language. The right rep gets the right lead.
Drops into your CRM
HubSpot, Salesforce, Pipedrive, webhooks. Full payload plus the AI summary, on submit.
Qualify while they fill
Every answer makes the next question smarter.
A long form scares people off. A flow that asks one thing at a time, then adapts to each answer, keeps them moving. By the time someone hits submit, you already know their industry, their budget band, and how ready they are to buy.
- One question per screen, progress bar, conditional follow-ups
- Skip logic that hides what does not apply to them
- Drop-off down, completion up, leads better qualified
Step 2 of 4Qualifying
What industry are you in?
EcommerceReal estateAutomotiveOther
AI summary · sent to sales
Ecommerce founder, ~40 staff, wants order-status automation before peak season. High intent.
Buyer-intent: 87 · Routed to: Daniel
Read before you reply
An AI summary and intent score on every submission.
Your reps should not reverse-engineer a buyer from twelve form fields. Every submission arrives with a one-line summary of what the person wants and a buyer-intent score, then routes to the right rep by industry, region, deal size, or language. Hot leads get answered first.
- One-line summary plus intent score, ready before the first read
- Smart routing by industry, region, deal size, or language
- The right rep gets the right lead, in seconds not hours
Feeds your stack
Lands in your CRM with the full picture attached.
Forms sits on top of the stack you already run. Every lead drops into HubSpot, Salesforce, Pipedrive, or a webhook with the complete payload and the AI summary, and builds a single profile that follows the person across visits. No integrations team, no copy-paste.
- HubSpot, Salesforce, Pipedrive, webhooks, on submit
- Full payload and AI summary, not just a name and email
- One profile that grows with every touch
app.serviceform.com/cdp/people/emma-berg
EB
Emma Berg VIP
emma@demo.example · Helsinki, FI
Lifetime value
€26,099
Orders
3
Avg order
€8.7k
Since
2023
Order history €25,509
VW Golf 1.5 TSIOrder #4021 · 30 May €24,900
Winter tyre setOrder #4188 · 8 Jun €480
Karhu Trail 42Order #4203 · 11 Jun €129
Segments High value Repeat buyer Email · SMS opted in
One platform, not seven tools
Everything forms need, in one platform.
Build the flow, score the lead, route it, and write it to your CRM without stitching four tools together. It all runs in one place, on top of the stack you already have.
- Build
Multi-step flows with conditional logic, no developer in the loop.
- Qualify
AI summary and buyer-intent score on every single submission.
- Route
Send each lead to the right rep by industry, region, or deal size.
- Sync
Write the full lead and summary straight into your CRM on submit.
Customer story · ComprarCasa
"A Serviceform não é apenas uma plataforma; é um parceiro. O chatbot da Serviceform ajudou-nos a escalar a geração de leads. Para qualquer agência que queira melhorar a jornada do cliente, recomendo-os absolutamente."
Read the story— Proof
Loved by 1500+ websites.
The brands you already buy from.
Real revenue lifts, every quarter, on every continent.
-
Maskun Kalustetalo
The AI agent automates order enquiries and cuts the workload on outsourced customer service significantly.
71% fewer order enquiries reaching supportRead the case study → -
RE/MAX
Chatbots on every listing qualify buyers and book viewings around the clock, doubling the leads agents get from the same traffic.
2× more leads from the same site trafficRead the case study → -
Gedauto
The dealership group's AI qualifies buyers before the sales call, so the leads that reach the team actually close.
+460% lead-to-sale conversion vs. web formsRead the case study →
In partnership with
Reviewed on
— Hosted in Europe
European by default.
Your customer data stays where it belongs. We run on EU infrastructure, with no subprocessors outside the EU. Compliance is not a feature you turn on.
- EU data centres
Every byte hosted in the European Union. Frankfurt, Helsinki, Dublin. Not "available in EU." Just EU.
- GDPR by default
Data processing agreement signed on day one. Right to erasure, portability and access wired into the platform.
- No cross-border data
No US subprocessors. No grey-zone analytics. Your customer data does not leave the EU.
— Behind Serviceform
Built in Europe 🇪🇺. With humans.
Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.
— Free analysis
Are your forms leaking leads? Let's find out.
Book a free 20-minute call with Daniel. We go through your forms and lead capture together, so you see exactly where you are leaving money on the table.
Book a free analysis Reply within one business day
Real talk, no fuss. No slide decks, no pressure to buy.
Daniel Aguilón Responsable de España, Serviceform