+55%
qualified leads
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Comprarcasa · Customer story
Comprarcasa grew qualified leads by 55%.
Comprarcasa runs one of Spain’s largest real-estate franchise networks. Web traffic was strong, but only a fraction of inquiries arrived qualified — most needed a 15-minute call before they were worth following up on.
They needed the chat to do that 15-minute call.
−40%
agent time per inquiry
3×
after-hours conversion vs. baseline
— The challenge
What wasn't working.
A typical inquiry came in as "interested in this property" with no budget, timeline, or mortgage status. Agents had to chase every lead just to find out if there was a real opportunity.
Out-of-hours inquiries piled up overnight and were stale by morning.
— The solution
What we deployed.
The AI agent qualifies budget, timeline, mortgage pre-approval, and family situation conversationally — before the human agent gets the lead. When a property doesn’t fit (e.g., 4-bed requested, only 3-beds in budget), the agent surfaces alternatives instead of dropping the inquiry.
After-hours inquiries get an immediate response and a booked-or-not status in the agent’s calendar by morning.
- AI agent Viewing scheduling Lead qualification Multilingual chat
— The result
What changed.
Qualified leads grew 55%. Agent time per inquiry dropped 40% because the agents now see leads already pre-qualified.
After-hours conversion to booked viewings tripled vs. the pre-Serviceform baseline.
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