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James Hotel chatbot

Launch James in minutes.

A hotel AI concierge that converts website browsers into direct bookings, answers amenity questions, and upsells suites without the OTA cut.

Room booking Amenities Local guide

Live preview of James.

— What James does

Trained for one job. Done it 1500+ times.

  • Direct booking flow — quoted live against your PMS, no OTA commission
  • Smart upgrades surfaced contextually (sea view, suite, late checkout)
  • Pre-arrival concierge: airport transfers, restaurant bookings, local tips
  • Multilingual front desk — guests get answers in their language
  • In-stay support: room service, housekeeping, late checkout requests

— Free analysis

Is revenue slipping through the cracks? Let's find out.

Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.

Book a free analysis Reply within one business day

Real talk, no fuss. No slide decks, no pressure to buy.

Daniel Aguilón, Responsable de España, Serviceform
Daniel Aguilón Responsable de España, Serviceform